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Measures & Scales
Passive and Active Use Measure for Facebook (PAUM)
These scales are copyrighted by Jennifer Gerson and her co-authors. The Passive Active Use Measure (PAUM) may be used as long as the scale is properly cited. See citation below. Permission is not needed to employ the scales and requests to use the scales are not necessary since permission is granted here.
Items should be presented to respondents in randomized order.
Scoring information
Items are summed as follows.
Active social: Items 1, 2, 3, 6, 12.
Active non-social: Items 5, 7, 9, 10.
Passive: Items 4, 8, 11, 13.
Please cite as:
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